We sit down before we shoot anything.
Where you come from. What you carry onto the pitch. The thing about you nobody else can claim. The story already exists. Finding it is the work.
FIRST STUDIO
The story comes first. We build the image of footballers, clubs, and the brands around them.
First Studio
Your contract is set.
Your contract is set.
Your image is not.
Every footballer signs a contract. Very few build what lasts beyond it. First Studio handles everything the contract does not. Content. Image. Brand deals. The narrative you own before someone else writes it for you.
Six years in the rooms where football meets culture. The numbers below are not projections. They are receipts.
3B+
Views generated
3M+
Followers grown
200+
Brand deals closed
6+
Years in the field
Trusted By
Athletes
Amine Chabane
Work
Wolverhampton Wanderers
Amine Chabane
Chelsea × BingX
Esports World Cup
Services
Built around who you are.
01
Content Production
Most players let the club photographer tell their story. That is not a content strategy. We build a visual identity that makes someone want to follow you before they know who you play for. Every production is built to the standard of the work, not the size of the brief.
02
Social Media
Your follower count is your negotiating power. Every post either builds your brand or wastes your reach. We handle the strategy, the calendar, and the execution.
03
Image Management
Jules Koundé turned fashion into Jacquemus. Ousmane Dembélé collected the Ballon d'Or in a Zegna tuxedo. The players who understand image retire wealthy. The ones who don't retire forgotten.
04
Brand Deals
The right partners. Negotiated properly. 200+ deals across sports and entertainment. We know which brands are looking for players like you, and we know what your image is worth.
05
Access & Style
How a player shows up off the pitch is content. Every appearance is a brand touchpoint. We provide personal style direction, access to pieces that cannot be found anywhere else, and real prices on jewellery, watches, and luxury. Not shopping. Image built down to the last detail.
06
Storytelling
Every player has a real story. Not a marketing angle. A deep identity built before the partnerships arrive. We find it. We shape it. We protect it.
The pitch ends.
The brand doesn't.
Kylian Mbappé earns more from Nike than from any club. Koundé earns from Jacquemus, Adidas, and Zara. Dembélé's brand income is estimated between €8M and €12M per year. None of that happened because they were good at football. It happened because someone built the infrastructure around them. That is what we do.
Case Studies
This is what managed looks like.
Koundé. Ekitike. Dembélé. Not our clients. Our curriculum. The standard every First Studio player is built toward. Open a case to see what image, managed properly, returns.
Jules Koundé
6M followers. €2M–€5M brand income est.
Open case →
Hugo Ekitike
£69M transfer. Balenciaga front row.
Open case →
Ousmane Dembélé
2025 Ballon d'Or. The rebuild.
Open case →
Year One
Twelve months.
Month Zero
Months One to Three
Months Three to Six
Months Six to Nine
Month Twelve
Twelve months.
One story, written properly.
This is the playbook we run with every player who signs. Scroll through a first year at First Studio.
The identity gets locked.
Look, tone, rhythm. Photography and film built to a standard brands recognize on sight. The internet meets you properly for the first time.
The first piece travels.
Strangers become followers. Followers become numbers brands can read. The calendar does its quiet work, post after post, week after week.
The calls start coming to you.
Your audience walks into negotiations before you do. The conversation stops being about exposure and starts being about terms.
The first deal signs on your terms.
The shirt will change one day. The story stays yours. That is the difference between a season and a career.
FIRST
STUDIO
Ready to build something that lasts?
The players who start before the big move are the ones brands remember.
