First Studio

The story comes first. We build the image of footballers, clubs, and the brands around them.

First Studio

Your contract is set.
Your image is not.

Every footballer signs a contract. Very few build what lasts beyond it. First Studio handles everything the contract does not. Content. Image. Brand deals. The narrative you own before someone else writes it for you.

Six years in the rooms where football meets culture. The numbers below are not projections. They are receipts.

3B+ Impressions generated
3M+ Followers grown
200+ Brand deals closed
6+ Years in the field
100+ Years' experience, network included
Trusted By
Athletes
Amine Chabane Junior Fofana
Work
Wolverhampton Wanderers, First Studio
Wolverhampton Wanderers
Wolverhampton Wanderers Club Partnership · Content Production
Amine Chabane, First Studio
Amine Chabane
Amine Chabane Global Image Management
Chelsea × BingX, First Studio
Chelsea × BingX
Chelsea × BingX Brand Activation
Esports World Cup, First Studio
Esports World Cup
Esports World Cup Social Media Management & Consulting
Team

One team.
One number to call.

You and the people around you don't manage twelveeleventen separate relationships. You manage one. We coordinate everything behind it. We don't replace your circle, we complete it.

Samuel Garcia

Samuel Garcia

Content & Image

Photography, video, social strategy and storytelling. Six years in sports content, with over 3 billion impressions generated and 3 million followers grown.

Diawo Kebe

Diawo Kebe

Partner & Advisor

Serial entrepreneur and Managing Director at Parallel in Dubai. Trained at INSEEC Business School and HEC Paris. Works across deep tech, AI, sports tech and digital marketing.

Milan Shipkov

Milan Shipkov

Commercial Director

200+ campaigns for N26, HelloFresh, Shopify, Crédit Agricole, Yepoda and more. Leads brand partnerships for First Studio players.

Bourama

Bourama

Concierge · MOKO & CO

Paris concierge, open 24 hours. Airport meet and greet, chauffeured Mercedes-Benz, security drivers and close protection, hotel and restaurant bookings.

Omar Momani

Omar Momani

Illustration & Animation

Football cartoonist and animator since 2010. 5M+ followers and 20M+ monthly views across his channels. TEDx speaker.

Peace Shopper

Peace Shopper

Personal Shopping

Everyday personal shopping, wherever the player is. Already serves RB Leipzig, Mous-k and L2B.

South

South

Style & Product Access

Wardrobe direction for shoots, campaigns and public appearances. Already dresses Thierno Barry, Wesley Fofana, Bob Sinclar and AS Monaco players.

Darren Heubou

Darren Heubou

Football & Family Relations

Former Red Star FC player. Knows professional football from the inside: the pitches, the dressing rooms, the players looking for their chance.

Baba Diagne

Baba Diagne

Mental Performance

Judo, Muay Thai and English boxing since childhood. Coaching since 2006. RMC Sport combat consultant and live UFC commentator since 2023.

Richard Davies

Richard Davies

Language Coaching

Native British English coach, 20+ years. Clear pronunciation and on-camera interviews. Has worked with PSG staff, the FFF and a Spanish ATP top 20 player.

PR & Media Training

PR & Media Training

Press & Interview Preparation

How a player speaks to the media, and how he gets through a difficult week without it becoming a crisis.

Taha Lahbabi

Taha Lahbabi

Ethical Finance · Abtal

Family office: investment, finance and real estate. More than 15 years of experience, with over 200 athletes and entrepreneurs supported.

Financial Services

Financial Services

Wealth Planning & Advisory

Investment, finance and real estate for the player and his family, in the hands of specialists.

Also in the house

  • PR & Media Training

    Press & Interview Prep

  • Financial Services

    Wealth Planning & Advisory
Services

Built around who you are.

01

Content Production

Most players let the club photographer tell their story. That is not a content strategy. We build a visual identity that makes someone want to follow you before they know who you play for. Every production is built to the standard of the work, not the size of the brief.

Photography · Videography · Editing · Direction

02

Social Media

Your follower count is your negotiating power. Every post either builds your brand or wastes your reach. We handle the strategy, the calendar, and the execution.

3B+ Impressions · 3M+ Followers · 6+ Years

03

Image Management

Jules Koundé turned fashion into Jacquemus. Ousmane Dembélé collected the Ballon d'Or in a Zegna tuxedo. The players who understand image retire wealthy. The ones who don't retire forgotten.

Press · Media · Appearances · Direction · Crisis

04

Brand Deals

The right partners. Negotiated properly. 200+ deals across sports and entertainment. We know which brands are looking for players like you, and we know what your image is worth.

Adidas · BMW · Red Bull · Mastercard · Ralph Lauren · Pringles · Logitech

05

Access & Style

How a player shows up off the pitch is content. Every appearance is a brand touchpoint. We provide personal style direction, access to pieces that cannot be found anywhere else, and real prices on jewellery, watches, and luxury. Not shopping. Image built down to the last detail.

Style Direction · Jewellery · Watches · Exclusive Access

06

Storytelling

Every player has a real story. Not a marketing angle. A deep identity built before the partnerships arrive. We find it. We shape it. We protect it.

Identity · Narrative · Long-form · Positioning

The pitch ends.
The brand doesn't.

Kylian Mbappé earns more from Nike than from any club. Koundé earns from Jacquemus, Adidas, and Zara. Dembélé's brand income is estimated between €8M and €12M per year. None of that happened because they were good at football. It happened because someone built the infrastructure around them. That is what we do.

Case Studies

This is what managed looks like.

Koundé. Ekitike. Dembélé. Not our clients. Our curriculum. The standard every First Studio player is built toward. Open a case to see what image, managed properly, returns.

Jules Koundé, First Studio case study
Jules Koundé 6M followers. €2M to €5M brand income est. Open case →
Hugo Ekitike, First Studio case study
Hugo Ekitike £69M transfer. Balenciaga front row. Open case →
Ousmane Dembélé, First Studio case study
Ousmane Dembélé 2025 Ballon d'Or. The rebuild. Open case →

Client Space

Every First Studio client has their own private space.

Match photos available the same day. Content calendar. Partnership tracking. Monthly report. Direct access to everything First Studio builds for you.

Not an email thread. Not a WhatsApp group. A tool built for this work.

Ready to build something that lasts?

The players who start before the big move are the ones brands remember.

Something went wrong. Email us directly at samuel@firststudio.pro. We answer fast.